1.Information We Collect

The information we collect depends on how you interact with Happy Yay.

Information You Provide to Us

When you place an order, create an account, contact us, subscribe to communications, or otherwise interact with our Site, we may collect:

• Contact information: Your name, email address, phone number, billing address, and shipping address.
• Order information: Products purchased, order number, transaction details, shipping information, and other information necessary to fulfill your order.
• Account information: If you create an account, we may collect information associated with your account, such as your email address and login information.
• Customer service information: Information you provide when contacting us, including messages, questions, feedback, or other communications.
• Marketing information: Information you provide when subscribing to newsletters, promotions, or other marketing communications.
• User-generated information: If you submit reviews, photographs, comments, or other content, we may collect and display that content as described at the time of submission.

We do not directly collect or store your complete payment card information. Payments are processed through third-party payment providers and/or Shopify's payment infrastructure.

Information Collected Automatically (Usage Data)

When you visit our Site, certain information may be collected automatically through cookies, pixels, tags, analytics tools, and similar technologies. This may include:

• IP address
• Browser type and version
• Device type and operating system
• Approximate location derived from IP address
• Pages viewed and products viewed
• Referring website or source
• Links and features interacted with
• Date and time of visits
• Shopping cart and checkout activity
• General usage and browsing information

This information helps us operate the Site, understand how visitors use it, improve our Services, maintain security, and measure the effectiveness of our marketing.

2.Cookies and Tracking Technologies

Happy Yay uses cookies and similar technologies to operate and improve the Site. Cookies may be used to:

• Keep products in your shopping cart
• Remember your preferences
• Maintain account and session functionality
• Understand how visitors use the Site
• Analyze website performance
• Improve the shopping experience
• Measure marketing and advertising performance
• Provide relevant advertising where applicable

Some cookies may be placed by third-party service providers that perform services on our behalf.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site, including shopping cart and checkout features.

Because Happy Yay uses Shopify to operate the online store, Shopify may also use cookies and similar technologies in connection with the Services. You can review Shopify's Privacy Policy and Cookie Policy for additional information.

3.How We Use Your Information

We may use personal information we collect to:

Process and Fulfill Orders

• Process purchases and payments
• Fulfill and ship orders
• Provide order confirmations and shipping updates
• Process returns, refunds, or exchanges
• Provide customer support
• Manage customer accounts

Operate and Improve the Site

• Maintain and operate our website
• Improve products, services, and website functionality
• Understand customer preferences and shopping behavior
• Troubleshoot technical problems
• Personalize your experience where appropriate

Marketing and Communications

Where permitted by applicable law, we may use your information to:

• Send newsletters and promotional emails
• Inform you about products, offers, sales, and promotions
• Provide marketing communications you have requested
• Measure and improve the effectiveness of our marketing

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication.

Security and Fraud Prevention

We may use information to:

• Detect and prevent fraudulent transactions
• Protect our Site and customers
• Investigate suspected misuse or unauthorized activity
• Maintain the security and integrity of our Services

Legal and Compliance Purposes

We may use personal information when reasonably necessary to:

• Comply with applicable laws and regulations
• Respond to lawful requests from government authorities
• Enforce our Terms of Service
• Protect our rights, property, and users
• Resolve disputes and enforce agreements

4.How We Share Your Information

We do not share your personal information with third parties except as reasonably necessary to operate our business, provide the Services, comply with legal obligations, or as otherwise described in this Privacy Policy. We may share information with the following categories of third parties:

Shopify and Service Providers

Happy Yay uses Shopify to operate its online store. Shopify and other service providers may process information on our behalf to provide services such as website hosting, ecommerce functionality, analytics, payment processing, security, customer support, and other business operations.

Payment Providers

Payment information may be processed by third-party payment processors. These providers process payment information according to their own privacy policies and security practices.

Print-on-Demand and Fulfillment Providers

We may share personal information, including your name, shipping address, contact information, and order details, with third-party manufacturers, print-on-demand providers, fulfillment partners, and suppliers that produce, package, or ship products on our behalf.

Shipping and Delivery Providers

We may provide necessary information, such as your name, shipping address, email address, phone number, and order details, to shipping, fulfillment, and delivery providers so that your order can be processed and delivered.

Analytics and Marketing Providers

We may use third-party analytics, advertising, email marketing, and marketing technology providers to help us understand Site usage, communicate with customers, and measure advertising or promotional performance.

Legal and Business Transactions

We may disclose information when required by law or when reasonably necessary to:

• Respond to legal processes or government requests
• Protect our rights or property
• Prevent fraud or illegal activity
• Protect the safety of our customers or others
• Investigate violations of our policies
• Facilitate a merger, acquisition, sale, financing, restructuring, or other business transaction

5.Payment Information

When you make a purchase, payment information is processed through the payment provider available at checkout.

Happy Yay does not directly collect or store your complete payment card information. Payment providers and Shopify may collect and process payment information as necessary to authorize and complete transactions, prevent fraud, and provide payment-related services. These providers handle payment information in accordance with their own privacy policies and security practices.

6.Third-Party Services and Links

The Site may contain links to websites, applications, social media platforms, or services operated by third parties.

If you visit a third-party website or use a third-party service, that provider's privacy policy will apply to the information you provide to them.

Happy Yay is not responsible for the privacy practices, content, or security of third-party websites or services.

7.Children's Privacy

Our Services are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13. If you believe that a child has provided personal information to us, please contact us at support@happyyay.com so that we can review the information and take appropriate action.

If applicable law establishes a different minimum age for consent or collection of personal information, we will follow the requirements applicable to the relevant individual and jurisdiction.

8.Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information over the Internet is completely secure. Therefore, we cannot guarantee the absolute security of your information.

9.Data Retention

We retain different categories of personal information for different periods depending on the purpose for which it was collected, our business needs, and applicable legal, tax, accounting, and regulatory requirements. We may retain information for as long as necessary to:

• Complete transactions and provide Services
• Maintain business and transaction records
• Comply with legal, tax, accounting, and regulatory requirements
• Resolve disputes
• Prevent fraud and abuse
• Enforce our agreements

When personal information is no longer required, we will delete, anonymize, or securely dispose of it where reasonably practicable.

10.Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include:

• Right to access: Request information about the personal information we hold about you.
• Right to correction: Request correction of inaccurate or incomplete personal information.
• Right to deletion: Request deletion of personal information, subject to applicable legal exceptions.
• Right to portability: Request a copy of certain personal information in a portable format.
• Right to restrict or object: Request that we restrict or stop certain processing where applicable.
• Right to withdraw consent: Withdraw consent where processing is based on your consent.
• Right to opt out of marketing: Unsubscribe from promotional communications at any time.
• Right to appeal: Where applicable law provides an appeal process, you may appeal our decision regarding a privacy request.

These rights may vary depending on your jurisdiction and may be subject to legal limitations and exceptions.

To submit a privacy request, email us at support@happyyay.com with the subject line "Privacy Request."

We may request proof of identity or authorization where necessary to protect your personal information and comply with applicable law.

11.Marketing Communications

If you subscribe to Happy Yay's email marketing or promotional communications, we may use your email address to send information about products, promotions, discounts, new collections, and other updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email.

Transactional communications, such as order confirmations, shipping notifications, refund notices, and other messages necessary to complete or manage your transaction, may still be sent even if you unsubscribe from promotional communications.

12.Do Not Sell or Share

Happy Yay does not sell your personal information for monetary consideration.

Depending on the cookies and advertising technologies used on our Site, certain disclosures of information to advertising or analytics providers may be considered "sharing" or targeted advertising under some U.S. state privacy laws.

Where applicable, you may have the right to opt out of certain forms of targeted advertising or the sale or sharing of personal information as defined by applicable law.

To exercise an applicable right, contact us at support@happyyay.com.

13.International Visitors

Happy Yay is a U.S.-based business, and your personal information may be processed, stored, or accessed in the United States or other countries where our service providers operate.

Privacy and data protection laws in those locations may differ from those in your country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

14.U.S. State Privacy Rights

Certain U.S. states provide residents with additional privacy rights.

Depending on the state in which you reside, you may have rights concerning access, correction, deletion, portability, opting out of certain targeted advertising or data sharing, and other forms of processing.

If you are a resident of a U.S. state with applicable privacy legislation, you may contact us at support@happyyay.com to submit a privacy request.

We may need to verify your identity before completing certain requests. We will process requests in accordance with applicable law.

15.Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, Services, or applicable legal and regulatory requirements.

When we make changes, we will update the "Last updated" date at the beginning of this Privacy Policy and publish the revised version on the Site.

We encourage you to review this Privacy Policy periodically.

16.Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Happy Yay · Email: support@happyyay.com · Website: https://happyyay.com/

We will review and respond to privacy-related requests in accordance with applicable law.